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INTAGE GROUP'S CORE BUSINESS AREAS
MARKETING SUPPORT (CONSUMER GOODS & SERVICES)
The Marketing Support (Consumer Goods & Services) segment supports marketing activities of companies mainly via the operating company of INTAGE Inc. Marketing research is the scientific research and analysis conducted to support the decision-making that is effective for addressing every marketing issue of companies.
As a pioneer marketing research company since its founding in 1960, INTAGE supports marketing activities of companies, using various research methods, while responding to changing times and consumers and accurately grasping consumer needs.
Client companies vary widely in business types, from manufacturers of food products, beverages, and miscellaneous daily items to automobile, services, IT, and government agencies. Marketing research, while being business-to-business (BtoB), is actually a business deeply involved with the daily lives of consumers beyond.
MAIN CLIENT INDUSTRIES
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Consumer goods (food products,
beverages, miscellaneous daily items)
manufacturers -
Durable consumer goods
(Automobile, services, communications,
finance, etc.) -
IT
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Advertising
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Government agencies
Main products and services provided to customers
PANEL RESEARCH
INTAGE's core business is panel surveys that continuously collect retail and consumer data.
RETAIL TRACKING
What kinds of products are selling when, where and at what prices?
SRI+ Nationwide Retail Tracking Research
The SRI collects POS data on a variety of product categories, such as food products, beverages and miscellaneous daily items, from approximately 6,000 supermarkets, convenience stores and drugstores and other major retailers nationwide. It has unrivaled strength in this field, and is used as the standard index in various industries.
MAIN CLIENT INDUSTRIES
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Food products
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Beverages
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Miscellaneous daily daily Items
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Pharmaceuticals
WHAT THE DATA REVEAL
- Since sales data is collected at the SKU level, you can learn when products were sold, how many were sold and at what price, at what kinds of channels and stores they were sold, and the sales volume of each and every item.
- You can gain an understanding of competitive conditions at stores--store coverage, product selection, prices, etc.--and the resulting sales volume.
- Since sales data is linked with a wide range of store attribute data such as store location and market area, you can get a clear picture of what products are being offered and what products are selling well at each type of store.
CONSUMER PANEL
What do different types of households and individuals purchase, where and at what prices?
SCI Nationwide Individual Consumer Panel Research
Using specialized scanners, smartphones and apps, the SCI collects data on purchases of food products, beverages and miscellaneous daily items, consumed both inside and outside the home, from 52,500 male and female panelists aged 15 to 79 nationwide. It is Japan's largest consumer panel, and provides insight based on high-quality data that gives a detailed picture of consumer purchasing behavior.
MAIN CLIENT INDUSTRIES
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Food products
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Beverages
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Miscellaneous daily daily Items
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Cosmetics
WHAT THE DATA REVEAL
- Where, in what quantity and by whom products are purchased
- Quantitative changes in the market structure associated with purchasing behavior such as brand switching
- Consumer attributes such as the types of people who are purchasing a product
Media Gauge®
INTAGE grasps real data of retailers and consumers as well as broadcast data.
INTAGE conducts nationwide surveys collecting viewing log data from approximately 1.8 million smart TVs (*) and 740,000 video recorders per month. The collected data are used in area marketing by prefecture, planning of television commercials, etc.
* Smart TVs are conventional TVs equipped with computer and Internet functionality as well as further developed features
CUSTOM RESEARCH
Research customized to address issues of clients in Japan and abroad. Using various research methods and unique analytical abilities, INTAGE provides valuable information that reflects the real market situation to our clients.
MAIN CLIENT INDUSTRIES
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Distribution,
retail,
food and beverage -
Communications
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Apparel
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Automotive
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Finance, insurance
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Entertainment
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Home appliances, electronics
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Advertising agencies
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Government agencies
DATA COLLECTION METHODS
- Online research : Internet research, location-based research (survey distribution service based on geospatial information)
- Qualitative research : Group and one-on-one interviews, remote interviews
- Non-verbal research : Eye tracking research, evaluation of ad creative content using expression analysis, neuro-research
- Offline research : Postal survey, mystery shopping, in-store observational survey, central location tests (CLT), in-store interviews, door-to-door interviews
EXPANSION OF OVERSEAS OPERATIONS
9 Countries and Regions
The INTAGE Group is expanding its business presence in Asia, and has established operating bases in China, South Korea, Thailand, Vietnam, India, Singapore, Indonesia and Philippines, as well as in the United States.
INTAGE not only offers services in Japan, but also its overseas subsidiaries offer custom research to Japanese and local companies and governments, mainly in Asia.