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INTAGE GROUP'S CORE BUSINESS AREAS
MARKETING SUPPORT (CONSUMER GOODS & SERVICES)
The business supports marketing activities primarily through INTAGE Inc., with scientific research and analysis that supports effective decision-making for all manner of marketing issues that companies face. Using panel surveys, the core product of the business, INTAGE identifies the details of sales and trends in purchases based on its proprietary collection of consumer purchase and retail store sales data. They have been used by consumer goods manufacturers and many other customers as the standard indicator in the industry. In our custom research, we select the optimal research methods in accordance with issues faced by the individual company and draw deep insights using our unique analytical capabilities. By doing this, we provide appropriate marketing support to customers in a wide range of industries.
Client companies vary widely in business types, from manufacturers of food products, beverages, and miscellaneous daily items to automobile, services, IT, and government agencies. Marketing research, while being business-to-business (BtoB), is actually a business deeply involved with the daily lives of consumers beyond.
MAIN CLIENT INDUSTRIES
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Consumer goods (food products,
beverages, miscellaneous daily items)
manufacturers -
Durable consumer goods
(Automobile, services, communications,
finance, etc.) -
IT
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Advertising
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Government agencies
Main products and services provided to customers
PANEL SURVEYS
INTAGE's core business is panel surveys that continuously collect retail and consumer data.
RETAIL TRACKING
What kinds of products are selling when, where and at what prices?
SRI+ Nationwide Retail Store Panel Survey
The SRI collects POS data on a variety of product categories, such as food products, beverages and miscellaneous daily items, from approximately 6,000 supermarkets, convenience stores and drugstores and other major retailers nationwide. It has unrivaled strength in this field, and is used as the standard index in various industries.
MAIN CLIENT INDUSTRIES
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Food products
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Beverages
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Miscellaneous daily Items
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Pharmaceuticals
WHAT THE DATA REVEAL
- Since sales data is collected at the SKU level, you can learn when products were sold, how many were sold and at what price, at what kinds of channels and stores they were sold, and the sales volume of each and every item.
- You can gain an understanding of competitive conditions at stores--store coverage, product selection, prices, etc.--and the resulting sales volume.
- Since sales data is linked with a wide range of store attribute data such as store location and market area, you can get a clear picture of what products are being offered and what products are selling well at each type of store.
CONSUMER PANEL
What do different types of households and individuals purchase, where and at what prices?
SCI Nationwide Consumer Panel Survey
Smartphone apps are used by a nationwide collection of approx. 70,000 male and female panelists between the ages of 15 and 79 to collect purchasing data on foods, beverages, household goods and other products consumed both inside and outside the home.
This is Japan's largest consumer panel providing insight based on high-quality data that gives a detailed picture of consumer purchasing behavior.
MAIN CLIENT INDUSTRIES
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Food products
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Beverages
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Miscellaneous daily Items
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Cosmetics
WHAT THE DATA REVEAL
- Where, in what quantity and by whom products are purchased
- Quantitative changes in the market structure associated with purchasing behavior such as brand switching
- Consumer attributes such as the types of people who are purchasing a product
Media Gauge®
Madia Gauge® is a TV viewing log data measurement service that targets 24 hours a day, 365 days a year across Japan.
By automatically collecting viewing logs from the smart TVs* of pre-approved subjects, it can precisely measure TV viewing.
It is utilized for area marketing by prefecture and for planning TV commercials.
* Smart TVs are conventional TVs equipped with computer and Internet functionality as well as further developed features
CUSTOM RESEARCH
Research customized to address issues of clients in Japan and abroad. Using various research methods and unique analytical abilities, INTAGE provides valuable information that reflects the real market situation to our clients.
MAIN CLIENT INDUSTRIES
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Distribution,
retail,
food and beverage -
Communications
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Apparel
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Automotive
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Finance, insurance
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Entertainment
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Home appliances, electronics
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Advertising agencies
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Government agencies
DATA COLLECTION METHODS
- Online research : Internet research, location-based research (survey distribution service based on geospatial information)
- Qualitative research : Group and one-on-one interviews, remote interviews
- Non-verbal research : Eye tracking research, evaluation of ad creative content using expression analysis, neuro-research
- Offline research : Postal survey, mystery shopping, in-store observational survey, central location tests (CLT), in-store interviews, door-to-door interviews
EXPANSION OF OVERSEAS OPERATIONS
9 Countries and Regions
The INTAGE Group is expanding its business presence in Asia, and has established operating bases in China, South Korea, Thailand, Vietnam, India, Singapore, Indonesia and Philippines, as well as in the United States.
INTAGE not only offers services in Japan, but also its overseas subsidiaries offer custom research to Japanese and local companies and governments, mainly in Asia.