ABOUT

INTAGE GROUP'S CORE BUSINESS AREAS

INTAGE GROUP'S BUSINESS AREAS

The INTAGE Group's business consists of the three segments of "Marketing Support (Consumer Goods & Services)," "Marketing Support (Healthcare)," and "Business Intelligence." Some of the Group's business areas are cross-segmental as shown in the diagram below. While placing research and data business at the core of all segments, the Healthcare segment assumes the functions of contract research organization (CRO) and advertising, and the Business Intelligence segment assumes the functions of system integrator and the entire Group's information infrastructure.

INTAGE Group's Business Areas

OUR STRENGTH"PANEL RESEARCH"

A panel Research is a survey that secures a certain number of monitors (consumers, stores, etc.), builds a mechanism to collect information from the monitors on a regular basis, and provides survey data to customers on a regular basis.
Since its founding, the INTAGE Group has won the support of a long list of clients as one of Japan's leading marketing research providers. We rank first in Japan and ninth worldwide in the latest rankings.

Nationwide Individual Consumer Panel Research

What do different types of households and individuals purchase, where and at what prices?

Using specialized scanners, smartphones and apps, the SCI collects data on purchases of food products, beverages and miscellaneous daily items, consumed both inside and outside the home, from 52,500 male and female panelists aged 15 to 79 nationwide. It is Japan's largest consumer panel, and provides insight based on high-quality data that gives a detailed picture of consumer purchasing behavior.

Main client industries

Food products,Beverages,Miscellaneous daily items

Nationwide Retail Tracking Research

What kinds of products are selling when, where and at what prices?

The SRI collects POS data on a variety of product categories, such as food products, beverages and miscellaneous aily items, from approximately 6,000 supermarkets, convenience stores and drugstores and other major retailers nationwide. It has unrivaled strength in this field, and is used as the standard index in various industries.

Main client industries

Food products,Beverages,Miscellaneous daily items,Pharmaceuticals

HISTORY OF PANEL RESEARCH

Retail Tracking
1960
Began as a drug inventory research
1993
Introduced a hybrid method which combines POS data and an inventory research
1997
Launched an all-store POS-data research service
1994
Started a nationwide retail store panel research on food products and daily items via POS (1,170 stores)
1997
Launched an "Integrated SRI," by adding specialty stores, such as pet shops and liquor shops (inventory data survey; 2,050 stores)
2004
Large-scale renewal (3,110 stores; increased the number of stores and started provision of weekly estimates)
2014
Completed online data collection from all stores of specialty shop companies (inventory data survey)
2020
and
after
Full start-up of SRI+ (plan). Significant change in design to respond to an increase in scale of samples and the changing environment and needs
Consumer Panel
1964
Started a "Shopping List Research," a unique consumer panel (4,800 samples)
1982
Expanded samples in the Keihin and Keihan districts (9,856 samples)
1992
Adopted a scanning system as a research method, for consistency with the Japanese Article Number (JAN) Code that became more widely used
2005
Adopted portable code scanners, and launched "Personal-Eye" (individual panel research; 5,000 persons)
2010
Launched the "SCI-Personal" (switched from using household panels to using individual panels; 20,000 persons)
2012
Expanded SCI-Personal samplers to 50,000 persons
2017
Added individuals in the 70s age bracket as samplers

A HIGH LEVEL OF QUALITY AND RELIABILITY AND "PRODUCT MASTERS"

Panel survey is a data service based on continuous survey.

Our sophisticated survey design and experience-based insights and technology enable a high level of quality

Sophisticated survey design and estimation logic are indispensable for panel research, which are required to consistently reflect the market. A high level of quality and reliability must also be maintained for validity of marketing data. The INTAGE Group's competitive advantages in panel data can be said to be our adherence to defining reality through reliance on data, and our knowledge and technology for its use we have accumulated through prolonged and strenuous efforts.

In addition to maintaining working conditions to assure collection of required data, we must detect anomalies hidden in the collected data and adjust them. On top of automatically detecting any defect in JAN Code or input mistake, our staff check every day for any anomaly in data, using their experience in working with panel data. As an example, say that a certain product as sold in large amounts at one of the stores in panel research. Even if this data is a fact, our staff must make a judgment as to whether or not the data appropriately reflects the market. If the probability of a similar incident occurrence at other stores is low, the data may be better not to be used in estimation.

Our mission is to consistently capture market movements and deliver data which support our customers' correct marketing judgment.

"Product Masters" play an important role in providing value to collected data.
Product Master is a systemized database of product information, such as JAN Code, conforming to a certain set of rules, for the purpose of data analysis in panel research. It is therefore a source of value for the panel. Diverse features of the product are uniquely defined, encoded as attributes, and registered. The Product Master thereby allows the user to analyze the market from the same angle for each viewpoint, that of the sale and that of the purchase.

Attributes registered in a Product Master are not limited to the JAN Code and the product name. The number of attributes could exceed 30 for one product, based on our unique definition.

In order to register these attributes, our staff verify each actual product and refer to multiple information sources, including press releases and brochures, related to it.

Further, while the INTAGE Group is a provider of AI services, we have as many as 90 employees dedicated to registration work. This is because of the importance of our judging whether a certain attribute information should be worthy of being added to be analyzed by marketers, and eyes and insights of these experienced staff are critically important.

CUSTOM RESEARCH FOR SURVEY AND CONSULTATION USED IN A DIVERSE RANGE OF BUSINESSES

While panel research continually collects data from fixed monitors, custom research provides surveys and consultation customized to the customers' requests to address their various marketing issues.
As the largest marketing research company in Japan, the INTAGE Group provides valuable information that reflects the real market situation using various research methods and unique analytical abilities.

DATA COLLECTION METHODS

Custom research customers are not limited to consumer goods manufacturers as in panel research, but are diverse.

Online research

Internet research, location-based research (survey distribution service based on geospatial information)

Qualitative research

Group and one-on-one interviews, remote interviews

Non-verbal research

Eye tracking research, evaluation of ad creative content using expression analysis, neuro-research

Offline research

Postal survey, mystery shopping, in-store observational survey, central location tests (CLT), in-store interviews, door-to-door interviews

MAIN CLIENT INDUSTRIES

In order to meet the needs of a diverse range of customers, the INTAGE Group has the largest scale of internet research monitor in the industry.

Distribution, retail, food and beverage
Pharmaceuticals
Automotive
Home Appliances, Electronics
Communications
Finance, Insurance
Advertising Agencies
Apparel
Entertainment
Government Agencies etc.
The industry's largest Internet research monitor
Mighty Monitor Access Panel  3.84 million individuals / Number including monitors of our partner panel:4.28 million individuals (as of October 2021)
Mult-device monitoring

* Number of monitors who have responded once or more in the past one year or updated attributes