SUSTAINABILITY

INTAGE GROUP'S SUSTAINABILITY

DECLARATION TO ACHIEVE THE SDGs

The INTAGE Group will contribute to the realization of a healthy, sustainable society through our efforts to maintain the data utilization environment, and to ceaselessly improve data utilization values that connect the viewpoints of our customers with those of consumers.

The spread of the novel coronavirus disease (COVID-19) has made us step into a "new normal." We strive for a healthy, sustainable society where safety and security are coordinated with economic growth.

Two major changes lie ahead in our path.

One of them is the change of the buying behaviors, values, and consciousness of consumers. As a result of non-face-to-face and non-contact actions becoming common, consumers will change at first passively, later actively, and evolve further actions.

There, "compassion for people and the global community" will lie deeply underneath, which is based on the experiences of "sorrow" and "an affectionate bond" that COVID-19 has brought us. Businesses must also change not only to capture such changes in consumers and meet their needs, but also to go one step further to create demand and realize a healthy, sustainable society in accordance with their feelings.

The other change is the progress of digital utilization. Diverse areas such as purchasing, education, healthcare, and workplaces require services that integrate online and offline. Regardless of business category or sector, it is essential to utilize digital with a sense of speed and to innovate services that integrate online and offline with the perspectives of consumers (recipients of services) above all.

The most important points to respond to these two changes are, we believe, to maintain the "perspectives of consumers" and to "handle data with a sense of ethics" on the basis of a consumer-centric attitude.

In the 60 years since our inauguration, we have had a vision to "Know today, Power tomorrow: We connect our customers to their customers, to create a prosperous society of limitless possibilities," and have continuously enhanced the values of data utilization that connect the viewpoints of our customers and those of consumers.

Furthermore, in such a process, we ensure that data is handled fairly and ethically, managing personal information and the information of our customers (companies) properly, thereby enhancing the skills of data collection and processing, and fostering human resources that handle data (including IT), which is "to maintain the data utilization environment." We consider that we should never forget these four matters, especially in these times called the era of data.

A bridge between our customers and consumers means nothing less than power that sustains these matters. We see the changes triggered by the spread of COVID-19 as an opportunity to contribute to the realization of a healthy, sustainable society where safety and security are coordinated with economic growth by this power. We also regard this as the social mission of the INTAGE Group.

We will understand changing consumers with consideration and curiosity while watching ourselves change as consumers, and we will continuously enhance the values of data utilization that "connect the viewpoints of our customers and those of consumers" while making efforts to maintain the data utilization environment constantly. With these, we will contribute to the realization of a healthy, sustainable society.

President and Representative Director

SUSTAINABILITY PRIORITIES

SDGs of the INTAGE Group

We contribute to the enhancement of the business value of our customers by utilizing data from the perspective of consumers

We ensure proper handling of personal information and information security

We encourage cooperation with industry, government, and academia,
and create innovation

We foster and produce human resources that will lead the future

Contribution to resolution of social issues through the Group's operations

We nurture an open corporate climate and culture where diversity is respected

We maintain sound and transparent management, and strengthen the governance system

We realize work styles where employees can work vigorously

Bases that support the Group's sustainable contribution

DESCRIPTION FOR EACH MATERIALITY

We contribute to the enhancement of the business value of our customers by utilizing data from the perspective of consumers

We handle data fairly with a sense of ethics. We contribute to our customers' business through data usage by illuminating the diversity in consumers' lifestyles.

Approaches by the INTAGE Group

Enhancing our customers' business value through the system of data collection,
process and utilization, and contributing back to society and consumers
Supporting marketing that leads to sustainable lifestyles and consumption by
making use of consumers' diversity
Providing accurate and appropriate information and services that lead to the
resolution of social issues

We ensure proper handling of personal information and information security

We secure a high degree of safety of personal information to develop a trusting relationship with data donors. We carry out thorough information control to strengthen the security system.

Approaches by the INTAGE Group

Thorough personal information protection and information control
Appropriate explanation to data donors, and acquisition of approval on data usage
Publicity and advocacy of social significance of research

We encourage cooperation with industry, government, and academia, promote inter-industry collaboration and create innovation

We cooperate with the national and local governments, educational institutions and various categories of corporations and create innovation in order to contribute to the realization of a prosperous society of limitless possibilities.

Approaches by the INTAGE Group

Providing information for industry, government, and academia,
and creating new business through cooperation
Encouraging innovation by cooperation across industries including
utilization of corporate venture capital

We foster and produce human resources that will lead the future

We reinforce data science capacity and data engineering capacity as well as business capacity in order to foster human resources that have a role in enhancing data value. Moreover, we support wide-range of activities in society.

Approaches by the INTAGE Group

Securing and fostering data scientists and data engineers
Supporting the activities of human resources that are versed in marketing
and IT, and also have business capacity
Creating and supporting opportunities to foster data science human resources
through cooperation with industry and academia and other approaches.
Developing a system that enables flexible working styles

We nurture an open corporate climate and culture where diversity is respected

We aim to become a company that is rich in diversity, where the personality of each individual is respected and everyone takes an active part. We will also create more opportunities for women to demonstrate leadership.

Approaches by the INTAGE Group

Promoting mutual understanding for diverse ethnic and cultural backgrounds,
ata analysisgender identities, and disabilities
Carrying out appropriate research and realizing more multifaceted
data analysis through respecting diversity
Encouraging women's active participation, and creating opportunities
for them to provide leadership

We realize work styles where employees can work vigorously

We focus on the quality of life of employees to establish work style which they can keep working without worry. We also pursue flexible ways of working that respond to ever-changing society.

Approaches by the INTAGE Group

Improving the quality of life of employees
Developing work environments where employees can be at ease and keep working vigorously
amidst ever changing social conditions.
Improving the transparency of information to build a strong trusting
relationship with employees
Reducing environmental impact

Approaches by the INTAGE Group

Assurance of compliance
Promotion of risk management
Enhancement of corporate governance
Emphasis on the relationship with every stakeholder
Disclosure of appropriate and transparent management information

Process for Identifying Materiality

The following process was implemented in 2020 to specify and publish the INTAGE Group's materiality.

STEP 1. Identification of social issues

Referencing the SDGs*1 and the ISO 26000*2 standard, a broad range of social issues were considered and keywords (issues) were identified based on the characteristics of our industry, situation and strengths of the INTAGE Group and other factors.

*1: Sustainable Development Goals. The SDGs are 17 goals related to global issues to be achieved by 2030. They were adopted by all 193 UN member countries at the UN General Assembly in 2015.
*2: International social responsibility standard published in 2010

STEP 2. Prioritization of issues

A questionnaire survey of all employees of the Group was conducted. It included questions on topics such as the roles the INTAGE Group should play through its business operations and the issues that should take precedence in the areas of environment, society and governance based on the expectations and demands of society. Subsequently, workshops were held within the different business segments. Priority issues were mapped from two perspectives, the demands and expectations of society and importance to the INTAGE Group, and the keywords that were especially important for formulating the sustainability priorities were prioritized.

STEP 3. Validation

A draft of the materiality was created using important keywords based on the results of the workshops. After taking into account the opinions of institutional investors and other stakeholders, top management engaged in thorough discussion to evaluate the sustainability priorities.

STEP 4. Identification of materiality

Following the above three steps, the INTAGE Group defined and published four goals related to contributing to the resolution of social issues through the Group's operations and three goals related to the bases that support the Group's sustainable contribution that it will pursue as its materiality. Based on these, the Sustainability Committee will engage in activities such as the review of the materiality and the examination of our initiatives in accordance with changes in the environment.

SUSTAINABILITY