SUSTAINABILITY

SOLVING SOCIAL PROBLEMS THROUGH OUR BUSINESS

The INTAGE Group uses data to support customers' businesses, solve social problems, and contribute to the creation of a better society and the healthy lives of consumers.

Sustainability priorities (important issues) helps us strengthen trusting relationships with stakeholders and meet the demands and expectations of society. We strive to grow a sustainable business and contribute to social development by enhancing our corporate value as well as social value.

SUSTAINABILITY PRIORITIES

We contribute to the enhancement of the business value of our customers by utilizing data from the perspective of consumers

We ensure proper handling of personal information and information security

We encourage cooperation with industry, government, and academia, and create innovation

We foster and produce human resources that will lead the future

Implementation of own-initiative surveys

We contribute to the enhancement of the business value of our customers by utilizing data from the perspective of consumers

The INTAGE Group conducts surveys on a variety of themes that the Group itself selects, in order to stay attuned to the rapidly changing consumer behavior and the current state of society, and shares the results widely.

For example, in April 2022, we released a self-planned survey using SRI+®, our research panel, to examine how much sales prices of groceries and other items at stores are rising.

We did this because at that time price increases were frequently taken up in the media. The survey confirmed that prices were actually rising in a wide range of food categories, particularly in categories such as canola oil and mayonnaise, where prices were nearly 1.2-1.5 times higher.

The results of these surveys are made public and are often featured in TV programs, newspapers and business magazines. This kind of activity also helps the public to understand social changes based on data and to make the INTAGE Group better known in society.


"Average price trend of edible oil" 2022.06.27 from INTAGE Inc. survey report (japanese only)
https://www.intage.co.jp/news_events/news/2022/20220627.html

to support customers' marketing that leads to sustainable lifestyles and consumption
  "SUSTAINABLE BEHAVIOR SEGMENTS"

We contribute to the enhancement of the business value of our customers by utilizing data from the perspective of consumers

In recent years, the concept of "ethical consumption" through the buying of products that are friendly to people, society and the global environment is attracting attention. This is a type of consumer activism aimed at changing the world through consumption by selecting products that help solve various social problems when shopping.

In the meantime, our customer companies are also incorporating the SDGs' perspective into their corporate activities and marketing policies, and are developing sustainable products and services that are environmentally and socially friendly.

The "Sustainable Behavior Segments" are a classification of the SCI ® monitors (approximately 50,000 samples), which are an INTAGE purchasing panel, into four segments (Super, High, Moderate, and Low) according to their level of behavior, based on panel interviews. This segmentation enables us to understand whether sustainable products are purchased by the "Super" or "High" segments, and to explore sustainable product development and communication measures by drilling down through the characteristics of those segments.

As we move toward becoming a more ecologically oriented society, we continue to be dedicated to capturing changes in consumer consciousness, values, and behavior, and to accompanying customers' SDGs efforts.

"Sustainability & SDGs Omnibus Survey" offline event was held at the West Japan Branch

We contribute to the enhancement of the business value of our customers by utilizing data from the perspective of consumers

Against the background of increases in corporate interest in sustainability and the SDGs, INTAGE's West Japan Office has been conducting own-initiative surveys (quantitative and qualitative) since 2020 with a view to supporting client companies' sales promotion and new product development from the perspective of SDGs and marketing.

In June 2022, as the kickoff for the second year of the project, we held an omnibus interview event with client companies to learn about consumers' actual state concerning sustainability and SDGs, share thoughts among companies, and gain hints for product and service development.

At the event, participating client companies (e.g., makers of consumer goods, processed foods, electronics and pet-related goods) conducted online interviews with consumer monitors who have a high interest in sustainability. After that, a discussion meeting was held by the participating companies.

Discussion by participating companies and INTAGE employees

Fostering of next-generation data scientists in partnership
with educational institutions

We foster and produce human resources that will lead the future
We encourage cooperation with industry, government, and academia, promote interindustry collaboration and create innovation

Ongoing digitalization, increase in the sophistication of networks, and the miniaturization and lowering of cost of IoT-related devices such as smartphones and sensors are further advancing the Internet of things (IoT).

At the same time, formation of an environment where big data can be collected and shared efficiently is being realized.

However, there is a shortage of people working with data.

In response, the INTAGE Group is working with educational institutions to foster next-generation data scientists.

The initiatives include the processing for use of INTAGE's internal panel data (past data) as educational materials available to faculties and laboratories studying data science at universities across Japan, including Jissen Women's University, Shiga University, and Yokohama City University, and to have our employees working as data scientists give lectures for students studying data analysis.

We aim to convey the fun and rewards of experiencing data analysis by providing students with opportunities of trial and error in real data analysis, rather than using hypothetical data that easily result in standardized answers in general classes at universities. Students who participate in this come to better understand the INTAGE Group, which lead to an increase in opportunities to hire potential promising data scientists for us.

A lecture by an INTAGE employee

Facing the social issue of increasing medical expenses

We encourage cooperation with industry, government, and academia, promote interindustry collaboration and create innovation

Due to the declining birthrate and aging population, and the increase in social security costs including medical expenses, medical care in Japan is facing the economic challenge of whether the universal health insurance system can be maintained in the future.

In order to make effective use of the medical expenses covered by taxes, the evaluation of the health economy has been discussed not only regarding the conventional "efficacy and safety of treatment" topic but also on "whether the effect is commensurate with the price," and since 2019, "cost-effectiveness evaluation" has been conducted for determining the price of some pharmaceuticals and medical devices.

As a result, the concept of the value of drugs has been reviewed, and in addition to efficacy and safety, it has become important to see "how much improvement can be made in patients' Quality of Life (QOL)".

With regard to patient QOL, the Health Economics and Outcomes Research (HEOR) Group of INTAGE Healthcare Inc. is conducting large-scale surveys necessary for measuring QOL using its Patient Mindscape panel and other tools, and is working with the government and research institutes to create evaluation measures. By supporting the cost-effectiveness evaluation system from the aspect of on-site inspections, we are tackling the social issue of increasing medical expenses.

Kids weekend "Summer Vacation Online Kids Festivals: Let's enjoy personal research projects" conducted by INTAGE Healthcare

We foster and produce human resources that will lead the future

In July 2022, INTAGE Healthcare Inc. (IHC), which specializes in the healthcare field and conducts marketing research on pharmaceuticals, held an online course for elementary and junior high school students, and more than 100 children from all over Japan participated.

In the course, IHC employees, as instructors, made a presentation on interesting aspects of research using questionnaires to children, to help them better understand environmental protection in surroundings familiar to the children.

This was done under the theme of the SDGs, which are getting to be widely known in society.

The children then joined a workshop to actually create questionnaires on the SDGs.

It was a valuable opportunity for the children to learn how to make questionnaires and compile the results, and for IHC, a B-to-B business operator, to publicize the company to the participating children and their parents.

An actual online lecture by an IHC employee instructor