With a vision of "Know today, Power tomorrow," we, the INTAGE Group, connect our customers to their customers, to create a prosperous society of limitless possibilities.
At present, the digital transformation of society is continuing unabatedly and as a result, massive amounts of data are being produced every day. As things stand, not only the marketing industry, but the business community and society as a whole, has to make efforts to create utility value from this data from the perspective of consumers. This is the need of the times.
Since our company was established in 1960, we have always dealt with data and sought to achieve its optimal use through the application of cutting-edge technology in order to get a better and deeper understanding of consumers. And now, we believe that spurred on by rising demand from this digital age, opportunities for us to contribute to the field of data activation are expanding significantly. Taking these opportunities and continuing to take on challenges towards the creation of the utility value of data is none other than a path towards the realization of our vision.
Although the novel coronavirus disease (COVID-19), which was first identified in Japan in January 2020, has also had an impact on the business of our Group, we have been able to continue business in a stable manner while ensuring the safety of employees by accelerating the transition toward remote work, which we had already facilitated as part of our workstyle reform to establish a work-from-home style at an early stage.
Under such circumstances, our Group developed the 13th Medium-Term Management Plan which began in FY2020, with our basic policy set as "Change the business design!! - in accordance changes to customers and consumers - Reframe, Connect, Create."
Seeing the diverse changes in lifestyle to prevent the spread of COVID-19 and the acceleration of the digital transformation of society and the economy from the perspective of consumers as an opportunity to take advantage of knowledge on "the increase of the value of data and the systematization of its utilization" to understand consumers, which the INTAGE Group has been working on for years, we will strive to become a business entity that various stakeholders select, through maximizing our individuality and contributing to society through business activities suited to our vision.
We hope you will look forward to the INTAGE Group's future activities.