ABOUT
PRESIDENT'S MESSAGE
With a vision of "Know today, Power tomorrow" the INTAGE Group aims to connect our clients with their target audience, fostering a thriving society full of endless opportunities.
In today's rapidly evolving landscape marked by the rise of e-commerce and the prevalence of mobile technology, consumers interact with products and services through various touchpoints. While this complexity poses challenges for businesses, harnessing the wealth of data available enables the forging of new connections between consumers and companies, unveiling a world of untapped possibilities. Prioritizing the creation of value for consumers from data is crucial, not only for the marketing sector but also for broader industries and society at large.
Since our establishment in 1960, data has been at the core of our operations. Leveraging cutting-edge technology, we have continuously strived to gain a comprehensive understanding of consumer behavior. The digital era has presented us with unprecedented opportunities to enhance our data utilization capabilities, a fortunate development we wholeheartedly embrace.
In an era rife with global challenges like conflicts and climate anomalies, our country faces the complexities of an aging society alongside evolving consumer trends. To cultivate a future brimming with possibilities, it is imperative to comprehend the diversity among consumers and tailor strategies accordingly, all while upholding the vision of a harmonious global community.
Drawing on our extensive customer touchpoints and problem-solving proficiency, the INTAGE Group is committed to guiding companies and governmental bodies in their decision-making processes. Through initiatives such as "Marketing Intelligence (MI)," "Business Intelligence (BI)," and the fusion of the two (MI x BI), we seek to elevate the value of data, streamline its utilization, and expand its scope. This digital transformation forms the bedrock of our vision for the future.
Our 14th Medium-Term Management Plan (FY2023 - FY2025) underscores our dedication to transforming into a data and technology-centric enterprise, emphasizing the creation of innovative value. Furthermore, our strategic alliance with NTT DOCOMO, Inc., established through a recent partnership, will propel us toward achieving synergies to create further impact.
Pioneering the enhancement of data value and utilization has been a cornerstone of our mission at the INTAGE Group. We view the shifting lifestyle trends and the rapid digitalization of society and the economy as an opportunity to leverage our insights. By leveraging our distinctive strengths and contributing meaningfully to society, we aim to position ourselves as a preferred choice for diverse stakeholders.
We invite you to witness the forthcoming endeavors of the INTAGE Group with anticipation and enthusiasm.