MARKET SURVEY OF OVER－THE－COUNTER (OTC) DRUGS

OTC drugs are nonprescription drugs or household medicines, familiar to consumers' daily lives, that do not require doctors' prescriptions. INTAGE Healthcare supports marketing activities of pharmaceutical companies with custom research as well as collecting sales data of retailers, such as pharmacies and drug stores, and data of consumers with purchase history.

MARKET RESEARCH OF PRESCRIPTION DRUGS

Prescription drugs are mainly drugs prescribed based on the diagnoses of doctors working in hospitals and medical institutions. By understanding the behavior and awareness of doctors, medical workers, and patients, INTAGE Healthcare supports fact-finding surveys on drug treatment and prescription by physicians, fact-finding surveys on medical consumers and patients, and evaluation of promotional activities for drugs, using its abundant solutions and tools.

PROMOTION

KYOWA KIKAKU Ltd., a member of the Healthcare segment, engages in medical promotion business. It engages widely from planning to implementation of advertising of various medical societies and institutions, pharmaceutical companies, etc., intended for medical personnel and consumers. It also operates various seminars and symposiums for medical workers.