ABOUT
INTAGE GROUP'S CORE BUSINESS AREAS
INTAGE GROUP'S BUSINESS AREAS
The INTAGE Group's business consists of the three segments of "Marketing Support (Consumer Goods & Services)," "Marketing Support (Healthcare)," and "Business Intelligence." Some of the Group's business areas are cross-segmental as shown in the diagram below. While placing research and data business at the core of all segments, the Healthcare segment assumes the functions of advertising, and the Business Intelligence segment assumes the functions of system integrator and the entire Group's information infrastructure.
OUR STRENGTH"PANEL SURVEYS"
A panel survey is a service that involves securing a certain number of monitors (consumers, stores, etc.), developing mechanisms to periodically collect information from those monitors, and providing customers with the information as databases.
The panel surveys, which the INTAGE Group began back when it was first founded in 1960, have undergone repeated redesigns including the expansion of their type, size and the range of items covered, as well as improvements to reporting lead time, and today they continue to represent a key pillar of the INTAGE Group.
Our data is highly trusted by customers (in the Group's case mainly consumer goods manufacturers) as information that accurately captures actual market conditions, and is used for marketing purposes as the de facto standard.
Nationwide Consumer Panel Survey
What do different types of households and individuals purchase, where and at what prices?
Smartphone apps are used by a nationwide collection of approx. 70,000 male and female panelists between the ages of 15 and 79 to collect purchasing data on foods, beverages, household goods and other products consumed both inside and outside the home.
This is Japan's largest consumer panel providing insight based on high-quality data that gives a detailed picture of consumer purchasing behavior.
Food products,Beverages,Miscellaneous daily items
Nationwide Retail Store Panel Survey
What kinds of products are selling when, where and at what prices?
A wide range of POS data covering foods, beverages, household goods, over-the-counter drugs and other products is collected from approximately 6,000 major retailers nationwide, including supermarkets, convenience stores, drug stores and specialty stores.
The data boasts unrivaled strength, and is used as the standard index in various industries.
Food products,Beverages,Miscellaneous daily items,Pharmaceuticals
HISTORY OF PANEL RESEARCH
and
after
A HIGH LEVEL OF QUALITY AND RELIABILITY AND "PRODUCT MASTERS"
Panel survey is a data service based on continuous survey.
Our sophisticated survey design and experience-based insights and technology enable a high level of quality
Sophisticated survey design and estimation logic are indispensable for panel research, which are required to consistently reflect the market. A high level of quality and reliability must also be maintained for validity of marketing data. The INTAGE Group's competitive advantages in panel data can be said to be our adherence to defining reality through reliance on data, and our knowledge and technology for its use we have accumulated through prolonged and strenuous efforts.
In addition to maintaining working conditions to assure collection of required data, we must detect anomalies hidden in the collected data and adjust them. On top of automatically detecting any defect in JAN Code or input mistake, our staff check every day for any anomaly in data, using their experience in working with panel data. As an example, say that a certain product as sold in large amounts at one of the stores in panel research. Even if this data is a fact, our staff must make a judgment as to whether or not the data appropriately reflects the market. If the probability of a similar incident occurrence at other stores is low, the data may be better not to be used in estimation.
Our mission is to consistently capture market movements and deliver data which support our customers' correct marketing judgment.
"Product Masters" play an important role in providing value to collected data.
Product Master is a systemized database of product information, such as JAN Code, conforming to a certain set of rules, for the purpose of data analysis in panel research. It is therefore a source of value for the panel. Diverse features of the product are uniquely defined, encoded as attributes, and registered. The Product Master thereby allows the user to analyze the market from the same angle for each viewpoint, that of the sale and that of the purchase.
Attributes registered in a Product Master are not limited to the JAN Code and the product name. The number of attributes could exceed 30 for one product, based on our unique definition.
In order to register these attributes, our staff verify each actual product and refer to multiple information sources, including press releases and brochures, related to it.
Further, while the INTAGE Group is a provider of AI services, we have as many as 90 employees dedicated to registration work. This is because of the importance of our judging whether a certain attribute information should be worthy of being added to be analyzed by marketers, and eyes and insights of these experienced staff are critically important.
CUSTOM RESEARCH FOR SURVEY AND CONSULTATION USED IN A DIVERSE RANGE OF BUSINESSES
While panel research continually collects data from fixed monitors, custom research provides surveys and consultation customized to the customers' requests to address their various marketing issues.
As the largest marketing research company in Japan, the INTAGE Group provides valuable information that reflects the real market situation using various research methods and unique analytical abilities.
DATA COLLECTION METHODS
Online research
Internet research, location-based research (survey distribution service based on geospatial information)
Qualitative research
Group and one-on-one interviews, remote interviews
Non-verbal research
Eye tracking research, evaluation of ad creative content using expression analysis, neuro-research
Offline research
Postal survey, mystery shopping, in-store observational survey, central location tests (CLT), in-store interviews, door-to-door interviews
MAIN CLIENT INDUSTRIES
Custom research customers are not limited to consumer goods manufacturers as in panel research, but are diverse.
In order to meet the needs of a diverse range of customers, the INTAGE Group has the largest scale of internet research monitor in the industry.
* Number of monitors who have responded once or more in the past one year or updated attributes