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- INSIGHT SEGMENT
INTAGE GROUP'S CORE BUSINESS AREAS
INSIGHT SEGMENT
We support our clients' decision-making through solutions that combine deep insights into consumer understanding with robust data and panel infrastructures, along with advanced technology.
DATA PLATFORM BUSINESS
We provide database-related services utilizing panel data (e.g., consumer, retail, and pharmaceutical data) as well as real-world data (e.g., claims and prescription information).
MAIN SERVICES
RETAIL TRACKING
What kinds of products are selling when, where and at what prices?
SRI+ Nationwide Retail Store Panel Survey
The SRI collects POS data on a variety of product categories, such as food products, beverages and miscellaneous daily items, from approximately 6,000 supermarkets, convenience stores and drugstores and other major retailers nationwide. It has unrivaled strength in this field, and is used as the standard index in various industries.
MAIN CLIENT INDUSTRIES
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Food products
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Beverages
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Miscellaneous daily Items
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Pharmaceuticals
WHAT THE DATA REVEAL
- Since sales data is collected at the SKU level, you can learn when products were sold, how many were sold and at what price, at what kinds of channels and stores they were sold, and the sales volume of each and every item.
- You can gain an understanding of competitive conditions at stores--store coverage, product selection, prices, etc.--and the resulting sales volume.
- Since sales data is linked with a wide range of store attribute data such as store location and market area, you can get a clear picture of what products are being offered and what products are selling well at each type of store.
CONSUMER PANEL
What do different types of households and individuals purchase, where and at what prices?
SCI Nationwide Consumer Panel Survey
Smartphone apps are used by a nationwide collection of approx. 70,000 male and female panelists between the ages of 15 and 79 to collect purchasing data on foods, beverages, household goods and other products consumed both inside and outside the home.
This is Japan's largest consumer panel providing insight based on high-quality data that gives a detailed picture of consumer purchasing behavior.
MAIN CLIENT INDUSTRIES
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Food products
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Beverages
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Miscellaneous daily Items
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Cosmetics
WHAT THE DATA REVEAL
- Where, in what quantity and by whom products are purchased
- Quantitative changes in the market structure associated with purchasing behavior such as brand switching
- Consumer attributes such as the types of people who are purchasing a product
PRESCRIPTION INFORMATION ANALYSIS
INTAGE Real World Inc. a member of the Healthcare segment, holds a database that stores large quantities of prescription data collected from dispensing pharmacies nationwide, and supports the pharmaceutical companies' patient-oriented marketing and strengthening of product strategy with its highly quick reporting and abundant analytical abilities. It also provides information obtained from retail pharmacists' hearings with patients, which are effective for the proper use of medical products and product marketing activities.
MAIN CLIENT INDUSTRIES
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Pharmaceutical
RESEARCH & CONSULTING BUSINESS
We provide services including custom research, data analysis, and CX(Customer Experience) consulting.
* CX：Customer Experience
WHAT IS MARKETING RESEARCH?
Marketing research supports various decision-making processes in our clients' marketing activities by providing insights into consumers' attitudes, preferences, and behaviors.
MAIN SERVICES
CUSTOM RESEARCH
Research customized to address issues of clients in Japan and abroad. Using various research methods and unique analytical abilities, INTAGE provides valuable information that reflects the real market situation to our clients.
MAIN CLIENT INDUSTRIES
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Distribution,
retail,
food and beverage -
Communications
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Apparel
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Automotive
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Finance, insurance
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Entertainment
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Home appliances, electronics
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Advertising agencies
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Government agencies
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Pharmaceutical
DATA COLLECTION METHODS
- Online research : Internet research, location-based research (survey distribution service based on geospatial information)
- Qualitative research : Group and one-on-one interviews, remote interviews
- Non-verbal research : Eye tracking research, evaluation of ad creative content using expression analysis, neuro-research
- Offline research : Postal survey, mystery shopping, in-store observational survey, central location tests (CLT), in-store interviews, door-to-door interviews
EXPANSION OF OVERSEAS OPERATIONS
9 Countries and Regions
The INTAGE Group is expanding its business presence in Asia, and has established operating bases in China, South Korea, Thailand, Vietnam, India, Singapore, Indonesia and Philippines, as well as in the United States.
INTAGE not only offers services in Japan, but also its overseas subsidiaries offer custom research to Japanese and local companies and governments, mainly in Asia.