SOLVING SOCIAL PROBLEMS THROUGH OUR BUSINESS

The INTAGE Group uses data to support customers' businesses, solve social problems, and contribute to the creation of a better society and the healthy lives of consumers.

Sustainability priorities (important issues) helps us strengthen trusting relationships with stakeholders and meet the demands and expectations of society. We strive to grow a sustainable business and contribute to social development by enhancing our corporate value as well as social value.

The companies of the INTAGE Group operate businesses with research and data at their core, and we believe that continuously improving data handling skills is an important challenge. We began to hold the cross-Group technology competition in 2022 with the goals of establishing a culture of in-depth technological inquiry and human resource development, increasing the Group's competitiveness through innovation, and improving and exchanging technology across organizational boundaries. Employees of the Group companies compete using their data analysis and programming skills and aiming to achieve Group-wide growth.
The theme of the third competition held in August and September 2024 was the "utilization of generative AI." A total of 57 contestants from 21 teams and seven Group companies, including an overseas subsidiary, competed on the theme of using AI technologies to improve the efficiency of business, services and other matters.
We will continue to expand this event as a human resource development and technological exchange opportunity, as we believe it will spread our culture of in-depth technological inquiry throughout the Group and lead to innovations which will help the Group improve its competitiveness.

Due to the recent tightening of 3rd party cookie regulations,*1 it has become difficult to use 3rd party cookies to deliver online ads and measure their effects.
However, it is becoming increasingly necessary for companies to use data from other companies in addition to their own data to enhance customer contact and help improve lifetime value (LTV).
However, the use of data from other companies is restricted by the need to protect personal information. As a result, data clean rooms*2 are attracting attention as a method of analyzing a company's data with considerations for privacy.
NTT DOCOMO, INC. (hereafter, "DOCOMO"), INTAGE Inc. (hereafter, "INTAGE"), and DOCOMO InsightMarketing, INC. launched the docomo data clean room™ in August 2024.
This data clean room enables partner companies to analyze customer data on their own using the various data possessed by DOCOMO and INTAGE. All of the data is used in a manner that does not permit personal identification.
In addition, this data clean room permits analyses in a secure environment with considerations for privacy.

*1 3rd party cookies are cookies transmitted by a domain that different that the website the user visits. In Japan, moves to regulate use of 3rd party cookies have been accelerating to protect people's privacy since the enforcement of the amended Act on the Protection of Personal Information in April 2022 and the amended Telecommunications Business Act in June 2023.
*2 A data clean room is a cloud computing environment which enables partner companies to analyze customer data they possess in a secure environment with considerations for privacy.

The cultivation of data science talent who will support an advanced information society and the promotion of innovation through collaboration with educational institutions not only affect the Company but are challenges for all industries. We promote collaboration between industry and academia in various ways utilizing our strength in handling data, including through the initiatives described below. In addition to contributing to solving the issues described earlier, these activities help raise the profile of the INTAGE Group and expand hiring opportunities for future talent.