SOLVING SOCIAL PROBLEMS THROUGH OUR BUSINESS

The INTAGE Group uses data to support customers' businesses, solve social problems, and contribute to the creation of a better society and the healthy lives of consumers.

Sustainability priorities (important issues) helps us strengthen trusting relationships with stakeholders and meet the demands and expectations of society. We strive to grow a sustainable business and contribute to social development by enhancing our corporate value as well as social value.

SUSTAINABILITY PRIORITIES

We contribute to the enhancement of the business value of our customers by utilizing data from the perspective of consumers

We ensure proper handling of personal information and information security

We encourage cooperation with industry, government, and academia, and create innovation

We foster and produce human resources that will lead the future

Use of disease data to support pre-symptomatic disease control measures

We contribute to the enhancement of the business value of our customers by utilizing data from the perspective of consumers

As challenges emerge, such as the need to establish a sustainable social security system and extend the healthy lifespan of people, measures to control pre-symptomatic diseases to prevent illness or halt the progression of disease are growing increasingly important. However, there are people who do not seek medical attention or self-medication even though they have noticed symptoms.
In cooperation with NTT DOCOMO, INC. (hereafter, "DOCOMO"), INTAGE Healthcare Inc. (hereafter, "INTAGE Healthcare") began a survey of members of d POINT CLUB, the membership base of DOCOMO. This survey is dedicated to collecting data about symptoms of health issues. As of November 2025, INTAGE Healthcare has collected data about the symptoms of health issues experienced by approx. 900,000 d POINT CLUB members. The data will be used mainly for patient surveys and clinical trial recruitment by pharmaceutical companies and local governments as well as to increase d POINT CLUB members' awareness of disease, encouraging them to seek medical attention or self-medication to promote the control measures of pre-symptomatic diseases.
It is hoped that the combination of INTAGE Healthcare's research capabilities and DOCOMO's membership base will help solve negative issues in medical care.

Industry-Academia Collaboration Initiatives

We encourage cooperation with industry, government, and academia, promote interindustry collaboration and create innovation
We foster and produce human resources that will lead the future

The cultivation of data science talent who will support an advanced information society and the promotion of innovation through collaboration with educational institutions are challenges for all industries. INTAGE Group promotes collaboration between industry and academia in various ways utilizing our strength in handling data, including through the initiatives described below. In addition to contributing to solving the issues described earlier, these activities help raise the profile of the Group and expand hiring opportunities for future talent.

Provision of Company Data

We supply various research data to universities and research laboratories as learning and research materials. By using "live" data that is actually used in business, we provide students with opportunities to experience the process of trial and error in real analysis.
In addition, to make data widely available to individual researchers, students and others, we also provide data to the Informatics Research Data Repository (IDR) operated by the National Institute of Informatics.

Informatics Research Data Repository, National Institute of Informatics

Off-site Classes Given by Employees

As a part of collaboration with educational institutions, Company employees work as instructors for classes on marketing research, data analysis and statistics at universities across Japan.

A class being taught by an employee (Marketing research being taught at Chukyo University's Faculty of Commerce)

Marketing Research Card Game

We developed a card game to enable people to virtuallyexperience marketing research, aiming to increase interest inmarketing research. This game enables players to enjoy learninghow to make a hypothesis, collect necessary information, andtest their hypothesis. It is used in classes taught at elementary,junior high and high schools and seminars at universities.

Information about the Marketing Research Card Game

The card game was played in a class at Aoyama Gakuin Senior High School. Details of this activity were reported by Aoyama Gakuin Plus+, the official owned media of Aoyama Gakuin.

Support for marketing data science education at high schools, mainly including commercial high schools

As an initiative to support marketing and data science classes, we visit schools and teach classes in cooperation with the National Supermarket Association of Japan, the Zenkoku Shogyo Koto Gakko Kyokai (national commercial high school association), and the Zenkoku Shogyo Koto Gakko Kocho Kyokai (national association of principals of commercial high schools).
As a practical assignment in marketing classes taught at commercial high schools, students use our data to conduct data analysis tasks to learn about examples of marketing research in society and the methods for conducting it. This increases their understanding of marketing research and data science. It is also expected to foster future researchers and encourage them to participate in surveys as panelists.
To expand this initiative further in the future, we are also considering providing free teaching aids about marketing and data science.

A class taught at Utsunomiya Commercial High School