NEWS RELEASE

TOKYO, May 21, 2024 – INTAGE China, INTAGE Indonesia, and INTAGE Thailand, under INTAGE HOLDINGS Inc. (HQ: Chiyoda-ku, Tokyo; President: Noriaki Ishizuka), started local sales of “Crepo Package Design AI”, which uses AI to predict how consumers rate packaging design※1.

“Crepo Package Design AI” is a service developed by Plug, inc. (Head office: Chiyoda-ku, Tokyo; President: Ryo Ogawa) and marketed in Japan. The INTAGE Group is responsible for local sales of the Chinese, Indonesian, and Thai versions.

[Key points - Chinese, Indonesian and Thai versions of “Crepo Package Design AI”]

・Conduct consumer surveys in China, Indonesia, and Thailand.

・Enables predictions of consumer evaluations adjusted to each country's market by having AI learn the survey results.

・Speeding up and reducing costs, increasing efficiency, and sophistication of package design development.

・Combined with the services of the INTAGE Group, Asia's No.1※2 marketing research company.

※1 21 May for INTAGE Indonesia and INTAGE Thailand, 1 June for INTAGE China

※2 Based on ESOMAR Global Market Research Report 2023 ESOMAR's Global Top-50 Insights Companies.

What is “Crepo Package Design AI” Chinese, Indonesian and Thai versions?

Consumer evaluation of packaging design differs greatly from country to country. For this reason, consumer surveys were conducted in China, Indonesia, and Thailand before the “Crepo Package Design AI” was launched in Asia. The results were then used to enable the AI to predict consumer evaluations in line with the market in each country.
Consumer evaluations are instantly predicted simply by uploading design proposals (image data) to a dedicated website. As each design improvement can be subjected to evaluation, this leads to faster development, lower costs, greater efficiency, and sophistication.

・①Prediction of preference ②19 image words such as 'tasty' and 'trustworthy' ③Predicting preference standard deviation.

・26 categories for the Chinese and Indonesian versions and 23 categories for the Thai version, including beverages, confectionery, seasonings, and daily necessities.

・①By gender ②By age ③Can be evaluated by gender and age group. Realizes package design development that sticks with the target group.

・Reasonable rates（sales of Chinese, Indonesian, and Thai versions locally）.

Benefits of this service

・Significantly shortens product development time and reduces costs.

・Significantly reduces the risk of information leaks as consumer surveys are not conducted.

・Streamlines the work of personnel involved in product development, brand managers and designers.

Furthermore, the INTAGE Group, which has the No. 1 knowledge in Asia in the marketing research industry, can combine services and solutions that it is developing overseas.

About “Crepo Package Design AI”

“Crepo Packaging Design AI” is a system developed by Plug in collaboration with the Yamazaki Laboratory of the University of Tokyo, using the results of consumer surveys as learning data. The AI predicts how consumers will evaluate the design. The system is attracting growing interest in the marketing industry, as results can be obtained in a shorter time and at a lower cost than conventional consumer surveys.

【英徳知市場諮詢（上海）有限公司（INTAGE CHINA Inc.）】 https://www.intage-china.com/

【PT. INTAGE INDONESIA】 https://www.intage-indonesia.com/

【INTAGE（Thailand）Co., Ltd.】 https://www.intage-thailand.com/

【Plug, Inc.】 http://www.plug-inc.jp/

With an in-house marketing research department and design department, the company has one of the best track records in Japan for packaging design evaluation. Representative Ogawa serves as chairman of the Japan Package Design Association and director of the Japan Marketing Research Association.